Covergirl Natureluxe Mascara (Very Black)

Taylor Swift endorses this new Covergirl Natureluxe mascara which claims a lightweight formula with a touch of beeswax for 2 times more volume - here's my review :)

It was the pretty green packaging that first got my attention and the mascara wand that looked quite promising with its neat row of bristles.  The formula claimed to be light weight and easy to wash off, and I needed a new mascara, so this came home with me.

Shades available:

• Black brown.
• Very black - is the shade I picked up.
• Black.
• Brown.
• Very black (water resistant)
• Black (water resistant)

This mousse mascara comes packaged slightly differently from the usual mascara tubes.  The wand is packed separately and not inside the bottle.  You have to remove/discard the cap and then replace it with the wand-cap.  I guess the purpose is so that the wand can be seen properly, and as a marketing strategy, it sure worked for me :D  On to the wand itself, this is my favorite kind, with stiff bristles that help get even coats and definition without the clumps.

Actual Performance:  This is a very light weight mascara, and the wand picks up just the required quantity of mascara without the goopy mess.  On my eyes, one coat made hardly any difference.  I needed two coats to get it to show some effect, but I didn't have any clumping even at this stage.  It washes off easily enough with soap and water, and since I hardly ever purchase waterproof eye makeup, this is a good thing for me.  Waterproof version of the same mascara is also available for those who prefer that.

On my eyes:

Note:  Since I am perpetually confused and confusing, by left and right I mean
the left and right of the photo :P :P :P

Overall, I think this mascara is best suited for those with thick/long lashes who just need a light coverage and that's all.  It does not give much of a curl or volume but does make my lashes look longer.  For me personally, I do not like clumping and want a natural-looking effect - so this is a good enough mascara.  My favorite part would definitely be the wand - gives an awesome clump-free application with the least effort.

You might want to look elsewhere, though, if you want a more dramatic effect in terms of volume and like the mascara to deliver with just one coat - you would find this mascara a little too lightweight.

Ingredients:

Cost:  $7.99

Update December 21, 2011:  If you came here looking for the Taylor Swift Covergirl photoshopping controversy, here's my take on photoshopping in ads:  Ad A Little More Beauty

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