Avon is definitely one of my favorite makeup brands among the more affordable options, and their lipsticks are among some of my favorite products (right after their eyeliner pencils). The Avon Ultra Color Rich Mega Impact Lipstick in Kicked Up Coral is the first lipstick I am trying from the Mega Impact range.
The Avon Ultra Color Rich Mega Impact Lipsticks have the same packaging as the regular Ultra Color Rich lipsticks from Avon - a simple, black casing with a silver band. I have had a couple of Avon lipsticks for a while, and the casing has stayed the same even after being thrown around in my bag with a million other things.
On to the lipstick itself, going by the name - Kicked Up Coral - I was expecting a coral-colored lipstick, but in the tube the color looked more dark and almost rustish red with very fine golden shimmer scattered throughout the lipstick. The shape of the lipstick is also quite different - it's shaped kind of like a crystal or a geometrical design.
Avon Ultra Color Rich Mega Impact Lipstick in Kicked Up Coral - SwatchOn swatches, Kicked Up Coral does turn out to be a coral shade, albeit a darker reddish coral, with the fine shimmers giving it that kick and shine.
The texture is soft and creamy and it feels very smooth and nondrying on my lips. I do find the pigmentation a bit on the sheer side though, probably due to the shimmer cutting through the consistency. It's a common issue I have had with many other shimmer-based lipsticks, and I generally prefer creamier finishes on my lips. The shimmer, though, is not too obvious on the lips. Here's how the lipstick looks on me (it looks more reddish than coral on my lips):
While I personally prefer creamier, nonshimmery shades, the Avon Ultra Color Rich lipstick in Kicked Up Coral would be perfect for anyone who likes sheerer shades or is looking for a tamer alternative to a red lipstick. I am not sure regarding the pricing, but I am guessing it would be in the $8 range.
Other Avon Product Reviews:
Avon Step Into Sexy Eau De Parfum Spray
Avon Glimmersticks lipliner - Red Brick
Avon Ultra Rich Color Moisture Seduction lipstick - Plum Gorgeous
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