It Cosmetics Cheek Vitality Flush - Sweet Apple Matte Blush - Review

It Cosmetics Vitality Cheek Flush Powder Blush Stain in Matte Sweet Apple - $24
Product provided by brand for review

Developed with plastic surgeons, this hydrating, brightening, and antiaging blush contains It Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grape seed, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your skin.  Plus, Vitality Cheek Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea.  Hypo-allergenic and non-comedogenic.

It Cosmetics Vitality Cheek Flush Powder Blush Stain - Matte Sweet Apple

I must confess, I wasn't very familiar with the It Cosmetics brand (except for reviews by the Muse), but I recently was sent a couple of their products to try out, and so far I have loved most of what I have tried.  The product I am reviewing today is definitely one of my favorites both in terms of product quality and packaging.  The It Cosmetics Vitality Cheek Flush Powder Blush Stain claims to be a brightening, hydrating, anti-aging blush stain - all that, in a powder!  The shade I got to try out is a matte version - Matte Sweet Apple.  More on the shade in a bit, but first, a tiny rave about the packaging.  The round blush pan comes housed in a rubberized black compact with a mirror one side.  It's sleek and it's beautiful!  Scroll on for more photos.

The It Cosmetics Cheek Vitality Flush Powder Blush Stain in Matte Sweet Apple is a pink with a hint of coral to it that gives it just a teeny bit of warmth.  This is a matte finish, but because it is very pigmented, this doesn't feel in the slightest bit dusty or chalky or flat.  The color shows up quite easily on my darker skin tone, and it does hold on to the skin pretty well - almost like a stain :)

It Cosmetics Cheek Vitality Flush - Matte Sweet Apple Powder Blush - Swatches and FOTD

As I mentioned earlier, Sweet Apple is a matte pink blush with a hint of coral to it.  It is quite a pigmented blush, and I find it best to start light with this color and build up and blend more as required.  The formula is reasonably easy to blend (given how pigmented it is), and it feels quite smooth and nondrying on the skin.  The staying power is quite good too - stayed on pretty much the whole day - and in the short time that I have used it, I haven't had any breakouts with it.  Here's a look at the blush - swatches and how it looks on me.

It Cosmetics Cheek Vitality Flush Powder Blush Stain - Swatches

It Cosmetics Vitality Cheek Flush Poweder Blush Stain - Matte Sweet Apple Powder Blush - FOTD
Additional Makeup Used:  Burberry Mallow Pink Lipgloss
Eyes: Chanel Eyeshadow in Splash all over lids (and blended pretty high up to the brow)
Random black eyeshadow along the upper lashline
It Cosmetics Mascara Hello Lashes mascara

Overall, this is a beautiful matte blush that would fit perfectly any time of the year, but is definitely an ideal spring color.  The color does take a bit of practice to get just right, at least for me, but I think it's a shade that would look lovely on any skin tone.  I cannot vouch for the antiaging, skin-hydrating claims of this product since I really do not use any makeup long enough on my skin to know about these results, but the powder does feel quite smooth on the skin

It Cosmetics Cheek Vitality Flush Powder Blush Stain
Matte Sweet Apple - Ingredients

As with all the other It Cosmetics products, the Cheek Vitality Flush Powder Blush Stain in Matte Sweet Apple too is a cruelty-free product, plus it is made without paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free and is hypo-allergenic and non-comedogenic.

It Cosmetics Vitality Cheek Flush Powder Blush Stain are available exclusively in the US at QVC and QVC.com.  Vitality Cheek Flush is available internationally in Canada at The Shopping Channel and www.theshoppingchannel.com.


MORE FROM IT COSMETICS:
It Cosmetics French Boutique Blush Brush
It Cosmetics Hello, Beautiful 5-Piece-Antiaging Makeup Set

The product featured in this post was provided by the brand for review.  Links provided for information only and are NOT affiliate links.